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A New Visual Identity for Akinox

In 2010, Akinox was already revolutionizing virtual care in Canada’s Far North by bringing health care closer to patients in remote areas. More than 10 years later and a COVID-19 pandemic, Akinox continues to digitize, automate and modernize the healthcare system using technology with the goal of facilitating access to care for patients and simplifying the day-to-day administration for healthcare professionals.

To better reflect its vision, values and numerous projects, Akinox wanted to evolve its brand image. Modern, simple and innovative, Akinox’s new visual identity illustrates its expertise and its mission to put technology at the service of health for better patient care in Canada and internationally.

For a Modernization of the Akinox Logo

Did you know that the old Akinox logo was created in 2017 in-house by an Akinox talent? Five years later, it’s time to rejuvenate the logo by adapting it to current design trends such as the use of rounder fonts, the use of lower-case letters and the trend to simplify fonts for better readability.

The three main objectives were to:

  1. Modernize the logo
  2. Add an iconography to differentiate us
  3. Have a visual identity that looks like us. Our company has evolved a lot over the last few years, so we wanted an image that reflects our current identity.

    Previous Logo


A Specification that Looks Like Us

We started by identifying what was important to us as a company and came up with keywords that were like us based on:

  • Our 4 core values: authenticity, benevolence, collaboration and equity
  • Our field and industry: technology and health
  • Our strengths: agility, innovation, efficiency and creativity
  • What differentiates us: humility and humanity

Expectations for the new logo were high; it had to be modern, dynamic, up to date, professional, distinct and above all represent Akinox. We wanted a symbol that represents movement, to illustrate our work in modernizing the healthcare system; human, because the patient is always at the center of everything we design and is at the heart of our decision-making; and that illustrates connections, because we link patients, healthcare professionals and different institutions together for simplified and more efficient communication. We also wanted colors that represent our industry and our field, health and technology, colors that are vibrant and modern to represent our dynamism and our innovations and finally colors that inspire trust, partnership and respect which are fundamental elements in all our collaborations.

 

A New Visual Identity that Represents Us

We had an important assignment and put our creativity and internal talent to work to create our new Akinox logo. 

 

THE MEANING BEHIND THE SYMBOL

IMAGE OF X
AkinoX takes ownership of its X. It made sense, especially since our internal talents are on their X. Also, our mission is to eliminate faxes in the health network, so symbolically AkinoX replaces the X in faX to make room for modernity.
 
 
 
 

HEALTH
Our symbol also resonates with the health symbol. It is a deconstruction to represent the fact that Akinox is transforming the way things are done in the healthcare network by breaking down silos so that information flows more freely.

 

 

FOOTPRINT
The footprint refers to 2 key elements for Akinox. First, Akinox designs its solutions to provide patients with access to their health identity. And second, the company works to leave a small environmental footprint, thanks in part to its corporate choices such as telecommuting, paperless work…and its corporate values.

 

MOVEMENT
In healthcare technology, motion is everything. Akinox excels at automating processes to simplify and facilitate care pathways. We also ensure that information and data flow freely and in a directed manner between the various stakeholders, namely the different healthcare professionals and stakeholders, patients and the many institutions.

 

PINWHEEL
Akinox is a breath of fresh air for the healthcare community. Our solutions and technological achievements are propelling the healthcare network into the future. The company offers a breath of fresh air and a flurry of innovative ideas to improve the way the healthcare system works.

 

HUMAN
The center of all decisions and the mission of Akinox is the human. Whether it’s the patients in the healthcare network or our employees, the human element is fundamental and cannot be overlooked in the new Akinox symbol.

 

OUR VALUES AND PILLAR PROJECTS
Finally, we also wanted to illustrate our 4 corporate values, namely collaboration, equity, authenticity and benevolence, since they are very present in the company’s internal and external communication, as well as our 4 flagship projects, namely the Pandemic Response, Virtual Care, Digital Process Automation, and Early Childhood Learning & Development Disability Diagnosis. While Akinox is working on other equally important projects, these four key projects are what inspired us to create the new symbol.

 

Conclusion

We were eager to share our new visual identity with you. Without the collaboration and benevolence of our partners and collaborators, none of Akinox’s achievements would be possible. We wanted a new brand image that represented not only Akinox, but also all the stakeholders in our various projects in an authentic and fair way, because together we go further.